Spruce Money
Info
Spruce was H&R Block's entry into mobile banking, created to help people build healthier financial habits. I helped bring the brand to life from launch, leading creative across integrated campaigns, social, online video, cardholder communications, and brand experiences. Within its first two years, Spruce surpassed $1 billion in customer deposits.
Year
2021 - Now
BRAND
Spruce
Integrated Campaigns, Brand Identity, Product Launches, Social, Content Creation, Out of Home, Retail Marketing
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