Spruce Money
Info
Spruce was H&R Block's entry into mobile banking, created to help people build healthier financial habits. I helped bring the brand to life from launch, leading creative across every touchpoint, from integrated campaigns and social to online video and the tangible experiences that made the brand feel personal. Within its first two years, Spruce surpassed $1 billion in customer deposits.
Year
2021 - Now
BRAND
Spruce
Integrated Campaigns, Brand Identity, Product Launches, Social, Content Creation, Out of Home, Retail Marketing
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