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Second Skin

Info

To launch Second Skin, we turned a simple coupon into the challenge itself. Forged from steel and weighing 100 pounds, the 100LB Coupon rewarded athletes who could carry it into DICK'S Sporting Goods with up to $500 in free gear. The activation earned 4.5M impressions, 2M video views, and increased Instagram followers by 25%.

Year

2018

BRAND

Dick's Sporting Goods

Brand Launch, Guerilla Marketing, Activations

01 / 05

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Riv Beauty

Co-Founder, Brand Strategy, Brand Identity, Product Design, Packaging, E-Commerce, Launch Marketing

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Riv Beauty

Co-Founder, Brand Strategy, Brand Identity, Product Design, Packaging, E-Commerce, Launch Marketing

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Creator Suite

Creative Direction, Identity Design, Social, Out of Home, Experiential

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Creator Suite

Creative Direction, Identity Design, Social, Out of Home, Experiential

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